UAE
February 6, 2017
The experience economy is more about how you sell something than what you actually sell. Forget about product distinction. In today’s retail scenario, consumers are short on the ‘distinct experience’ – the brand should make an effort to take the extra step to create a […]
March 1, 2017
Innovation in mobile technology, the ever-increasing influence of social networks and continuously changing demographics have all fueled the growth of online shopping. Regional retailers will need to jump onto the bandwagon and keep finding ways to entice the tech-savvy consumers who are relishing the prospect […]
January 5, 2017
Customers are truly loyal to the experiences they prefer. Your loyal customers return because the experiences you create are preferable to those delivered by your competitors. The experience your brand offers is yours alone and that will provide you with a true competitive advantage. Customer […]