– Card less loyalty programme boasts over 300,000 Middle East members to date Members account for a quarter of all regional sales
Giordano, the leading international apparel retailer, reported a 107 % increase in Middle East members of its World Without Strangers (WWS) card less loyalty programme over the last 12 months, growing to over 300,000 members at end March 2012. Over the last four years, WWS membership in the region has grown tenfold from a base of 30,000 members in March 2008. On average, the retailer has added over 5,000 members per month since the programme’s launch in the Middle East.
Members of WWS, one of the first global card less loyalty programme to be launched in the region, account for 25 per cent of sales in the Middle East. The programme was first launched in Hong Kong and China in June 2007 and is now implemented in most Giordano stores globally.
“The phenomenal growth of our membership for WWS is very encouraging. It tells us that our programme is well-received by the customers who value our products and services and that they respond favourably to our way of rewarding them for their loyalty. The overwhelming response of our customers to our global loyalty programme is indeed a vote of confidence that Giordano is getting it right,” said Ishwar Chugani, Executive Director of Giordano Fashions, LLC.
For a minimum purchase of 200 Dirhams or equivalent at any Giordano stores in the region, a customer is entitled to be part of WWS. There is no tedious registration process as only a mobile number is required to complete membership.
WWS is a lifetime membership programme that is automatically renewed by making at least one purchase during the year. Privileges include special pricing on merchandise in most Giordano stores globally, points earned with each purchase, and a special 20 per cent discount on all purchases during the member’s birthday.
WWS is in place in Singapore, Hong Kong, Macau, China, Taiwan, Malaysia, Australia, Japan, Indonesia, Thailand, Saudi Arabia, Oman, Qatar, Kuwait and United Arab Emirates.