-Artists designed limited edition artworks exclusively for Giordano
-The project marks the launch of GIFT, Giordano’s CSR initiative
Giordano, one of the world’s leading international apparel retailers with 226 stores across the region, partnered with Mawaheb to give its students the opportunity to showcase their artistic talent. The project is part of Giordano Initiative For Talent (GIFT), a CSR programme developed by Giordano to support the local community.
Students from Mawaheb’s Dubai Art Studio for young adults with special needs were asked to interpret the theme “World Without Strangers” and the result is an eclectic mix of artworks. Amidst the many that were created, ten works of the students were shortlisted out of which six will be launched in the first phase. This exclusive range of t-shirts imprinted with the six art creations and signed off by the artists, will be sold across Giordano’s stores in the UAE.
“The talents of these special need artists are amazing and deserve to be given credit and recognition,” said Sajid Sayed, General Manager of Giordano Fashions, LLC. “At Giordano, we care for the community and with this initiative we want to present the artistic creations of the students on a new platform where all members of society can view their works. We hope that this will be just the start of a long collaboration.”
Limited edition of 3,000 t-shirts will be retailed at AED 40 of which AED 20 will be given to Mawaheb for their development.
“People with special needs are part of our society. Giordano in collaboration with Mawaheb is giving the artists the opportunity to be recognized because of their abilities instead of their disabilities” said Wemmy de Maaker, founder of Mawaheb from Beautiful people. “When our artists see their work displayed in an exhibition or printed on coffee cups or t-shirts, it makes them feel recognized, proud and accepted. That’s the biggest reward we can give them.”
The Mawaheb t-shirts will be available in 15 Giordano stores across the UAE from July 15th 2012 until stocks last. These stores are Deira City Centre , Mall of Emirates , Al Sabkha Corner Deira , Abu Dhabi Mall , Sharjah City Centre , Marina Mall Abu Dhabi , Al Fahidi Corner , Dubai Marina Mall , Ajman City Centre , Mirdiff City Centre , Dubai Mall , Ibn Battuta Mall , Al Ghurair Centre , Al Ain Mall , Fujairah City Centre .
For UAE residents, the Mawaheb t-shirts will also be available for purchase on www.giordano-me.com, the brand’s newly-launched shopping portal