– Reaches 250 stores in Middle East, South and Central Asia and Eastern Europe ahead of its 2015 target
Giordano celebrates its 20th anniversary in the Middle East this year with the official opening of its new concept flagship store in The Dubai Mall. Completely redesigned and reinvigorated, the Dubai Mall store re-opening also heralds an aggressive expansion and upgrade program of Giordano stores across the region following two decades of consistent brand growth.
The global apparel brand – known for its everyday wardrobe essentials – first arrived in the region back in 1993. From a single store in the UAE’s Burjuman Centre, Giordano has since grown to become a much-loved regional retail staple and today has 250 stores across the Gulf and into South and Central Asia, Africa and Eastern Europe. So successful has the brand been that the company’s international market expansion is now being handled from the Middle East, with Giordano reaching its target of 250 stores two years ahead of projection. Recent openings include flagship stores in Red Sea Mall, Jeddah and Mall of Dhahran in Saudi Arabia, Dolmen Mall in Karachi, Pakistan as well as new shops in Beirut City Centre in Beirut, Lebanon and Tblisi Mall in Tblisi, Georgia.
One reason for the brand’s success with local consumers is its consistency, and this is a quality that extends far beyond the clothes it sells.
“As we celebrate our 20th year here in the Middle East, we can look back on our modest beginnings when we opened our first store in 1993 and see just how far we’ve come. The consistent and sustainable growth of Giordano in the region is testament to the strength of our brand and our products; but most of all it is proof of the skills and dedication of our people, at every level of the company, and to our loyal customers. A clear mark of our success is the trust bestowed upon us by our growing customer base, year-on-year. As we celebrate our 20th birthday in our new flagship store in The Dubai Mall, we have an incredible new setting that illustrates how much we have achieved.
“Looking back, I could not have predicted just how far we have come in two decades – our team, the Giordano brand, the malls, and continuous opportunities for expansion across the region. I would like to express our gratitude for the support of the Government and local authorities in each of the countries in which we operate for providing us the environment needed to thrive. It is a real cause for celebration,” said Ishwar Chugani, Managing Director of Giordano Middle East FZE and Executive Director of Giordano International.
Giordano’s new flagship Middle East store in The Dubai Mall redefines simplicity and embraces classic, polished and refined design. Space is maximised for product displays and customer interaction; including wider entrances and larger, more comfortable fitting rooms. Products are also presented in three different ways for customers’ easy visualisation of style. Wood accents have been added to increase the feeling of warmth and natural space. Energy-efficient lights enhance the customer experience while minimising the store’s carbon footprint.
“Our new shop design will roll out across all Giordano stores,” added Chugani. “Giordano will continue to strengthen our commitment to bringing high-quality retail apparel closer to our customers – through our stores and online.”
Giordano International, the parent company of Giordano Middle East, is on a global expansion drive. The company now operates 2,800 stores in 40 countries and has recently opened one of its largest flagship store measuring 8,000 sq. ft. in the Suntec Mall, Singapore..