Communicate with your customers; get to know them!

Giordano steps up to the digital era through e-commerce! (Part 1)
March 1, 2017
Giordano’s Ishwar Chugani receives 2019 Retail Professional of the Year award
December 22, 2019

The experience economy is more about how you sell something than what you actually sell. Forget about product distinction. In today’s retail scenario, consumers are short on the ‘distinct experience’ – the brand should make an effort to take the extra step to create a bond with them always!

The key to success, then, is to differentiate your business from the crowd. If you can offer your customers something unique and valuable beyond the usual discount, chances are they’ll be more likely to stick with your brand.

Knowing your customer, rewarding their  purchases with more benefits and loyalty programs can provide you with the ability to set yourself apart from competition and offer them products and a service level that they are always on the lookout for.

Better communication with your customer is also a key. It’s that age-old business mantra we’ve been hearing since we can remember – ‘customer is king’.

Trust, understanding, commitment and support is important, like in any other relationship. Get to know your customer, make your promise and then ensure that all elements are synchronized to nurture the bond.

Ishwar Chugani
Managing Director
Giordano Middle East


  1. atif mahmood butt says:

    i love giordano bcz very good qualtiy shirt

  2. Teslim Jinadu says:

    Your Sharjah Sarah team are awesome and I wish them a happy new year. Thanks guys and girl.

  3. Anna says:

    Your Zahia staff is very unfroprofessional..and most of all racist..I came to purchase an item before closing time and next day I came to only exchange coz I’ve purchased a wrong size..he’s mind is closed and not willing to help me in anyway from the start.coz I’m not arabic he thinks I don’t have any money and rights as a customer..very 😢

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