Giordano, the global apparel brand known for its everyday wardrobe essentials, opened its latest flagship store at Dubai Hills Mall. The shop is centrally located on the ground floor in front of the Hypermarket.

Dubai Hills Mall is a retail, leisure, and entertainment complex located within the Dubai Hills Estate and constitutes as one of the first stages in the development of the Mohammed Bin Rashid City mega project. It will be the primary mall in the area.

In a move to reinvent itself and adapt to current trends, Giordano is showcasing its cutting-edge store design across the region. With a fresh look, the new store aims to redefine simplicity while embracing a more classic concept. Space is maximized for customer interaction and items are displayed in ways to facilitate customers’ easy visualization. Energy-efficient LED lights enhance the customer experience while minimizing the store’s carbon footprint.

“Our customers have been the main focus in the design of our new C.I.M. (Customers In Mind) stores. Giordano embodies simplicity in design and quality in substance and we have endeavored to improve our customers’ shopping experience, enabling them to mix and match items and avail of excellent quality apparel at a great value,” said Ishwar Chugani, Managing Director and CEO of Giordano Middle East.

“In recognizing the truly dynamic nature of the region, it is essential that Giordano, as a truly customer-centric brand, be made accessible across all geographies and cultures,” added Chugani.

Giordano is aggressively expanding operations in the Middle East, Africa, and Central Asia. With multiple stores in the pipeline, innovative store designs, and growing customer loyalty, Giordano maintains its powerful presence. Customers can also shop online at www.giordano.ae

January 12, 2021 – Giordano, the international apparel brand known for its timeless and essential fashion, recently inaugurated their largest flagship store in the Middle East. The 3,600 square feet store opened in the heart of Jeddah’s top tourist shopping destination, Corniche Commercial Center on December 29, 2020.

Giordano Corniche Commercial Center Store, Jeddah

In a move to reinvent itself, Giordano is showcasing new cutting-edge store designs across the region. The new store has a fresh look, aiming to redefine simplicity while embracing a more classic concept.  the pace is maximized for product displays and customer interaction, including larger, more comfortable fitting rooms.  Products are also presented in different ways for customers’ easy visualization of style. Energy-efficient LED lights to enhance the customer experience while minimizing the store’s carbon footprint.

“Our customers have been the main focus in the design of our new C.I.M. (Customers In Mind) stores. Giordano embodies simplicity in design and quality in substance, and we have endeavored to improve our customers’ shopping experience, enabling them to mix and match items and avail of excellent quality apparel at a great value,” said Ahmedullah Abdul Hadi, Chief Operating Officer, Giordano Saudi Arabia.

The key to Giordano’s long-term success has always been in maintaining its commitment to provide a simple, clean, and comfortable design, quality workmanship, and knowledgeable customer service.

Following over 29 years of consistent brand growth, Giordano is aggressively expanding its operations in the Middle East, Africa, and Central Asia. With multiple stores in the pipeline, innovative store designs, and growing customer loyalty, Giordano maintains its powerful presence.

In 2020, 10 new Giordano stores were opened in Saudi Arabia, Mauritius, and Kenya. “We pride ourselves on being an international brand and in recognizing the truly dynamic nature of the region, it is essential that Giordano, as a truly customer-centric brand, be made accessible across all geographies and cultures,” said Ishwar Chugani, Managing Director of Giordano Middle East.

Giordano has opened its third store in the Kenyan capital of Nairobi, unveiling its 100 m² store at the Two Rivers Mall.

Two Rivers Mall sits on approximately 67,000 m² of land and is the largest shopping center in Sub- Saharan Africa outside of South Africa. With over 200 stores offering local and international experiences, there are also hotels, offices and residential complexes under development in the locale.

This follows the successful opening of two earlier shops in Nairobi, including the Garden City Mall shop, which occupies a prime 130 m² location next to the iMax theatre in the 100-shop mall, and the Junction Mall shop, which occupies a 57 m² location in the 115-shop mall.

“We opened our first store in Kenya in February 2020, and by the end of the year, we managed to open a further two stores in Nairobi” said Ms. Hoying Lee, Giordano’s Overseas Market Development Manager. She concluded, “We are grateful to our franchise partner for their dedication, support and belief in Giordano. We are confident in the Kenyan market, and look forward to further developing our business there”.

About Giordano:

Giordano is a leading international retailer of men’s, women’s and children’s apparel under the brand names Giordano, Giordano Ladies, Giordano Junior, BSX and Beau Monde. Established in 1981, Giordano now operates over 2,100 stores and counters in Greater China, South Korea, Southeast Asia, Australia, India and the Middle East. Giordano is listed on the main board of Hong Kong Stock Exchange under stock code 709.

4 shops opened in quick succession with further expansion on the horizon.

Hong Kong-listed apparel brand Giordano has opened its doors for business in the island nation of Mauritius. The stores are located in the popular Riche Terre Shopping Mall, Rose Hill, Quatre Bornes and Curepipe areas.

Rich Terre opening

“We pride ourselves on being a ‘world brand’; and our overseas expansion initiative, which commenced several years ago, is now bearing fruit. We are extremely proud to be bringing our unique offering to the people of Mauritius”, said Mark Loynd, Executive Director and Head of Overseas Market Development at Giordano International Limited. 

Joining him in Mauritius for the shop opening is Giordano Middle East MD and stalwart of Giordano’s global expansion, Ishwar Chugani, who added, “Mauritius is a beautiful, inclusive nation which embodies our own brand ethos, ‘World Without Strangers’ – we are confident that Mauritius will welcome us and look forward to serving our customers here”.

Hoying Lee, Giordano’s Overseas Market Development Manager, concluded, “Mauritius has become one of the fastest advancing countries in the region. Our first four stores here will all be open by early December, and we have a great working relationship with our local partners; as such, we do not rule out further expansion possibilities here and in neighbouring countries”.

Giordano Commences Business in Mauritius

Giordano, the global apparel brand known for its everyday wardrobe essentials, recently re-opened it’s fully renovated and upgraded store in Mirdif City Centre.

In keeping with the times and in a move to reinvent itself, Giordano is showcasing new cutting-edge store designs across the region. The 2000-square-foot store has a fresh new look, aiming to redefine simplicity while embracing a more classic and refined concept.

Space is maximised for product displays and customer interaction; including wider entrances and larger, more comfortable fitting rooms.  Products are also presented in different ways for customers’ easy visualisation of style. Energy-efficient LED lights enhance the customer experience while minimising the store’s carbon footprint.

Giordano Launches New Customer Centric Stores – Global Expansion Continues

“As we upgrade our stores’ design, we are confident of attracting more customers to come and shop at our stores,” said Ishwar Chugani, Managing Director of Giordano Middle East.

Following over 25 years of consistent brand growth, the brand has opened 8 new stores this year and plan to roll out the new design concept in shops across the region. Additionally, Giordano continues to expand to new markets with the opening of stores in South Africa, Mongolia, France and Mauritius.

For additional shopping convenience, customers can also shop online at www.giordano.ae. Online shopping and delivery are available in the UAE and KSA.

“In recognizing the truly dynamic nature of the region, it is essential that Giordano, as a truly customer centric brand, be made accessible across all geographies and cultures,” added Chugani.

Providing distinguished customer service has made Giordano one of the most successful retail brands in the region. Its loyalty programme, World Without Strangers, was one of the first global card-less loyalty programmes to reach the Middle East in 2007. It now boasts a community of half a million members in the Middle East and over nine million members enrolled in the programme globally.

 Dubai, 29 October 2019:  Ishwar Chugani, Managing Director of Giordano Middle East FZE and Executive Director of Giordano International, received the 2019 Retail Professional of the Year Award from the Middle East and North Africa Shopping Centre and Retailer Awards organized by the Middle East Council of Shopping Centres and Retail.

Giordano’s Ishwar Chugani receives 2019 Retail Professional of the Year award

Chugani was selected for his outstanding work in steering Giordano to expand and penetrate markets beyond the Middle East. Chugani has been at the helm of Giordano for the past 26 years and has over 40 years of retail experience in the region.

Apart from his responsibilities at Giordano, Chugani is also a founding member of the Middle East Council of Shopping Centres and Retail and The UAE Retail Business Group. His contribution to the retail industry in the region spans 40 distinguished years.

As CEO and Managing Director of Giordano Middle East, he heads the group’s business in the Middle East, India, Africa, Central Asia and Europe. Giordano Middle East (FZE) is a 100 % subsidiary of Giordano International Hong Kong and provides strategic support, logistics, and management to Giordano’s franchise partners across the region.

Giordano is one of the world’s leading international retailers for fashion and accessories. Giordano International currently operates 2,400 stores in 40 countries.

The experience economy is more about how you sell something than what you actually sell. Forget about product distinction. In today’s retail scenario, consumers are short on the ‘distinct experience’ – the brand should make an effort to take the extra step to create a bond with them always!

The key to success, then, is to differentiate your business from the crowd. If you can offer your customers something unique and valuable beyond the usual discount, chances are they’ll be more likely to stick with your brand.

Knowing your customer, rewarding their  purchases with more benefits and loyalty programs can provide you with the ability to set yourself apart from competition and offer them products and a service level that they are always on the lookout for.

Better communication with your customer is also a key. It’s that age-old business mantra we’ve been hearing since we can remember – ‘customer is king’.

Trust, understanding, commitment and support is important, like in any other relationship. Get to know your customer, make your promise and then ensure that all elements are synchronized to nurture the bond.

Ishwar Chugani
Managing Director
Giordano Middle East

Innovation in mobile technology, the ever-increasing influence of social networks and continuously changing demographics have all fueled the growth of online shopping. Regional retailers will need to jump onto the bandwagon and keep finding ways to entice the tech-savvy consumers who are relishing the prospect of researching, comparing and making purchases online 24/7.

Online shopping has reduced the time span between making a purchase and receiving one’s favorite product in one’s hand when you want it and where you want it.

The Middle East e-commerce market is valued at over US$ 5 Billion and is expected to double within the next 2 years.
Mobile commerce also has experienced growth within the region. Two-thirds of online shoppers in Saudi Arabia made their latest online purchases via a smartphone.
With a quickly expanding internet audience and the continued creation of logistics infrastructures from the ground up, the region is poised to become a larger player in the global eCommerce market as time progresses. The rise of online shopping points out to the fact that consumers are becoming more comfortable in using their credit cards as a mode of online payment. Middle East retailers will need to improve the overall shopping experience online including making sure that the shopper feels completely secure when providing personal details and when making payments.

We, at Giordano, consider online shopping as an opportunity to provide a multiple channel experience for our customers and a great way to complement our own retail stores. Offering convenience and a brand-defining experience are the main objectives for the launch of our e-shopping portal www.giordano.ae

By implementing technology, retailers can connect and communicate with people by using real-time customer and device data to create a seamless experience and a consistent brand story.

With the objective to build loyalty and rewards for inspiring brand engagement and by providing personalized communications across all platforms, retailers will be able to drive eCommerce within their business

Ishwar Chugani
Managing Director
Giordano Middle East