2021 Giordano opens its first store in Ghana, West Africa

Giordano store at City Centre Deira is awarded 4-Stars in Green Star Awards for Environmental Efforts and Sustainability.


Giordano opens 6 stores in Mauritius over 6 months.

Ishwar Chugani, CEO and Managing Director of Giordano Middle East FZE, receives 2019 Retail Professional of the Year Award.


Giordano celebrates 25 years in the MENA region.


Giordano opens new mega flagship store in Jeddah, Saudi Arabia. Global expansion continues.


Ishwar Chugani, CEO and Managing Director of Giordano Middle East FZE and Executive Director of Giordano International, hailed by Forbes Middle East as one of the Top Indian CEOs in the Arab World.


Giordano International is awarded International Retailer of the Year at Global RLI Awards in Dubai.

Giordano Saudi Arabia celebrates 20 years of presence in the region.


Ishwar Chugani, Managing Director of Giordano Middle East FZE and Executive Director of Giordano International, receives the 2014 Retail Professional of the Year Award from the MENA Shopping Centre and Retailer Awards organized by the Middle East Council of Shopping Centres and the International Council of Shopping Centres.

Giordano inaugurates new flagship store in Pakistan.


Giordano celebrates 20 years of presence in the region.

Giordano won the “2013 Global Emerging Market Retailer of the Year” at the Retail Leisure International Awards held at the Natural History Museum in London.

Forbes Middle East has ranked Giordano one of the top 100 companies making a difference in the Arab World.


Giordano’s e-shopping service was launched in the UAE.

Giordano launches Giordano Initiative For Talent (G.I.F.T.), a CSR programme to support the local community. The first venture is a partnership with Mawaheb’s Dubai Art Studio wherein talented students with special needs interpreted World Without Strangers for their t-shirt design.


Giordano named as one of the best brands for jeans among Saudi teens, a survey from Communicate Levant magazine.

Giordano opened its 200th store in the Middle East, located in Mushrif Mall, Abu Dhabi.

Giordano Means Service, a unique customer service programme called for Giordano staff and senior executives to be on the floor and attend to customers.


Giordano continued to grow and expand as it opened 12 new stores and kiosks in 2010 bringing to 188 total stores across the Middle East and India.

Giordano celebrated 15 years of operations in Saudi Arabia and donated SR125,000 to the Disabled Children’s Association as part of its commitment to give back to society.

Giordano launched the Essential Kiosks stores in Saudi Arabia – another innovative retail concept to bring its products closer to customers.


Giordano Middle East was awarded the BEST SERVICE PERFORMANCE BRAND by the Department of Economic Development in Dubai, as part of the Dubai Service Excellence Scheme.

Giordano Middle East was awarded Best Retailer of the Year and Best Fashion Store by Ajman City Centre.

Giordano India opened its 11th store in India with the new store opened in Hyderabad.


Giordano Middle East crossed the 160 Store mark, with the opening of their two largest flagship stores in Dubai Mall, Dubai in UAE and Mall of Arabia, Jeddah in Saudi Arabia.

Giordano launched its new brand BSX in Saudi Arabia. It now has 4 stores in the Kingdom.


Giordano has opened its new store in Dubai Festival City. With this new addition, Giordano now operates 135 stores in the Middle East.

Syed M.Salahuddin, Managing Director of ETA-ASCON-STAR Group was honoured by Indian President Dr.A.P.J. Abdul Kalam with the prestigious PRAVASI BHARATIYA SAMMAN AWARD in New Delhi. Giordano Middle East is a member of ETA-Ascon-Star Group of Companies.


Giordano Middle East – Saudi Arabia Market has celebrated its 10th Anniversary of Saudi Arabia Operations with a generous donation to the Disabled children’s association (DCA) of SR 100,000

Giordano Middle East has achieved regional SUPERBRAND status, after being identified and confirmed as one of the Arab World’s leading brands.

Giordano International has announced that Mr Ishwar Chugani will join its Management Committee with effect from July 1, 2006. Mr Ishwar Chugani is presently Executive Director of Middle East and is also Director of Giordano Fashions India. Giordano Middle East operates over 120 outlets in the region, with annual sales in excess of HKD300 Million. Meanwhile, Giordano Fashions India opened its first store in Chennai in May 2006 and targets to have 20 stores by 2008.

Giordano Middle East organized its First-ever Warehouse Festival which was on from April 5th-8th 2006, at the company’s Distribution Centre. The festival ended on a high note with over 5,000 people attending the four-day event.

Giordano’s store at Burjuman has bagged the ‘Best Service Performance Outlet’ Award for 2006 from Dubai Service Excellence Scheme (DSES), an initiative of the Department of Economic Development to raise customer service standards in Dubai.

International retail giant, Giordano has launched India operations with the opening of its first store in the Southern metropolitan city of Chennai. Located in the recently opened Chennai City Centre, the store marks the beginning of Giordano’s ambitious plans for the Indian market.


Giordano Middle East organised its third Giothon which saw 1,500 people turn out for fun and games at Safa Park, Dubai, UAE. A sum of AED 30,000 was raised and handed over to The Rashid Pediatric Therapy Centre.

Giordano Middle East hosted its first-ever Giordano Bazaar, at Shangri-La Hotel, Dubai, UAE, to interact with Giordano Card Holders. Customers also had an opportunity to purchase Merchandise at very special prices during the 2 days of the Bazaar.

Giordano Middle East crossed the 100 Store mark, with the opening of two new stores (Giordano and Giordano Junior) at the Ibn Battuta Mall, Dubai, UAE.

Giordano Middle East launched its second edition of the book Simplicity – The Brand’s Guide to Dressing.

Giordano Middle East officially launched the Giordano Junior brand in the Kingdom of Saudi Arabia, with the opening of its first store in Jarir Mall, Jeddah.

Giordano Saudi celebrated 10 years in the Kingdom.


Giordano Middle East became the first apparel retailer to collect the Dubai Quality Appreciation Programme (DQAP) Award for 2003, as part of Dubai’s Drive for Quality.

Giordano Middle East held it’s the second Giothon, with the 2004 event seeing more than 800 adults and children taking part. The event raised AED 30,000 for The Rashid Pediatric Therapy Centre.

Giordano Middle East launched Gio-X-Press, a unique service for customers in the UAE. The service provides customers with items that they require promptly. Gio-X-Press works as an inter-connective service between stores, allowing quick and prompt transportation of merchandise thus ensuring that customers are not inconvenienced.

Giordano Middle East launched a comprehensive Nationalization Programme in Saudi Arabia, which saw more than 20 Saudi nationals join the customer service workforce. The programme was in response to an initiative by the Kingdom’s Human Resources Development Fund to integrate nationals to the service industry.

During 2004, Giordano Middle East launched the Giordano Card, a Customer Appreciation Card that provides Giordano Customers with special discounts and benefits on their purchases.

Giordano Middle East officially launched Giordano Junior in the UAE Market, with the opening of its first store at Sharjah Mega Mall. The brand caters for children from 3 to 14 years of age.

2004 also saw the start of Giordano Middle East Store Refurbishment Programme – the new store look focuses more on the customer with the integration of wider aisles, larger fitting rooms with built-in intercom systems and a clear cashier area. In addition, new lighting and store layout will put greater focus on the clothes and make it easier for customers to find what they are looking for.


Giordano Middle East celebrated 10 Years of operations in the Middle East.

Giordano Middle East received the Market of the Year award from Giordano International.

Giordano Middle East established Six Stores in Kuwait and reached the 25 Stores mark in the Kingdom of Saudi Arabia.

Giordano Middle East launched Giothon, a community walkathon in aid of The Rashid Pediatric Centre. In its inaugural year, the 3.3km event raised AED 25,000 for charity and saw more than 500 participants.

Giordano Middle East stores across Dubai received certification from the Dubai Services Excellence Scheme, an initiative created by the Dubai Department of Economic Development to oversee quality standards of service in the Emirates.

Giordano Middle East established stores in Georgia (Tbilisi).


Giordano Middle East achieved the ’60 stores’ in the Arab World. Giordano launched Simplicity – Your Guide To Dressing for its Middle East customers.

Giordano Middle East is nominated by the Middle East Economic Digest (MEED) to receive the Business-to-Consumer Service Supplier Award as part of the 2002 Awards for Business Excellence.


Giordano Middle East launched a corporate sales division to provide uniforms and corporate clothing for Middle East companies, including Microsoft, Sun Microsystems, Chilis, Mashreq Bank, IKEA, Eppco, ACER, Black and Decker.


Giordano International adopted strategies to deal with the Asian financial crises with more emphasis on quality, style and authority. Giordano inventory management was considered among the best in the industry. Giordano Middle East entered into a franchise agreement to open its first store in the Kingdom of Bahrain.


The Hashemite Kingdom of Jordan became the fourth Arab country to open a Giordano store through a franchise agreement.


Giordano Middle East opened its first store in the Sultanate of Oman and at Al Faisalia Plaza in Jeddah, Kingdom of Saudi Arabia.


Giordano Middle East launched its first store in the Arab world at the Burjuman Centre in Dubai, UAE.

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