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Giordano’s new collection for fall features simple stylish designs in classic denim and matching tunic sweaters and colourful slip tops for a modern, trendy look.
“We have introduced subtle variations in the shapes and cuts of denim to make it more comfortable and trendy. There are casual day jeans for a great weekend, exquisitely elegant evening jean to wear out for dinner and something in between that will work for a business meeting. Denim lovers have a lot of demands, and we love keeping up with all of them,” said Naomi Kassad, Giordano’s Buying manager. Apart from personality denim in attractive designs, men’s collection also has five pocket denim jackets and a variety of T-shirts for layering.
Giordano women’s wear features chic wide neck tunic tops in black, grey and rose that can be easily matched with skinny denim or capris. Floral or lace slip tops can be worn inside the wide necked tops for a more casual effect.
Pullovers, denim jackets and tees with lace and embellishments are also in stores. |
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 Peter Lau, Chairman of Giordano International was in Dubai recently, to meet with the regional management board for Giordano in the Middle East, as they reviewed plans for the expansion of the brand. The meeting reviewed Giordano’s current development plans for the region. Giordano now operates 118 stores in the region, with 29 new stores under development, 15 of which are scheduled to open before the end of 2006. As part if the joint venture partnership with ETA Group, Giordano International has also expanded into new markets such as India, Iran, Georgia-Tsiblisi, Bulgaria, Armenia and Kazakhstan. The brand has experienced double digit growth year-on-year, since starting operations in the region in 1993. Speaking of Giordano’s success in the region, Peter Lau said: “Our growth in the region is dependent on the development of new retail and lifestyle centres. The mall-centric attitude of the region means that shoppers prefer all their brands in one place; particularly in the Gulf. Even though there is massive investment in the retail sector across the Middle East, there are a number of major developments we are moving into, it will still be some time before we are able to take possession.” Lau continued: “Our partnership with the ETA Group has seen our brand grow tremendously in just over a decade, and has been instrumental in our entering the Indian marketplace. Giordano now reaches more than three billion people, and we haven’t even looked to the Americas or Europe yet. This is quite an achievement. ETA’s local expertise and strong relationships has allowed the Giordano brand to become an intricate part of our customers lives, and has allowed the brand to serve consumers more effectively with each new store.” Whilst in Dubai, Lau met with Eisa Al Ghurair, Director for the ETA-ASCON Group, Syed Salahuddin, Managing Director, ETA-ASCON Group, Ahmed Salahudddin, Director at ETA, Mr. Nagarajan, ETA’s Director of Corporate Affairs and Ishwar Chugani, Executive Director of Giordano Middle East. The meetings reviewed current strategy and future plans for the brand, both in terms of satisfying increased consumer demand and infrastructure to support the increased inventory and distribution throughout the Giordano Middle East network. |
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