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Syed M. Salahuddin, Managing Director of ETA-ASCON-STAR Group was honoured by Indian President A.P.J. Abdul Kalam with the prestigious PRAVASI BHARATIYA SAMMAN AWARD in New Delhi on Tuesday, January 9, 2007. Constituted by the Ministry of Overseas Indian Affairs in conjunction with the Pravasi Bharatiya Divas, Pravasi Bharatiya Samman award honours exceptional and meritorious Non- Residential Indians (NRIs) for their contribution in their chosen field of profession.
The President praised NRIs for upholding India’s image in their respective countries and also for the concern and support to their motherland. He urged overseas Indians to work in unity to alleviate the problems of their brethren and for the success of their adopted countries. In particular, he took up the cause of people of Indian origin living abroad who do not have adequate opportunity for proper education and improvement of professional skills to better their earning potential.
The President requested all NRIs to participate in the mission of Developed India 2020 and to make it a reality by a generous sharing of their knowledge and experience gained over the years. Minister for Overseas Indian Affairs Vayalar Ravi said, “Fifteen prominent People of Indian Origin were selected for the Award based on their brilliant contribution in their respective fields”.
On this momentous occasion, we at Giordano, ETA Ascon & Star Group would like to express our sincere appreciation and deep gratitude to Mr. Syed M. Salahuddin for his exemplary vision and value-laden leadership, which has always inspired us and held us in good stead.
Giordano Fashions LLC is a member of ETA Ascon Group of companies.



Giordano Fashions Middle East is a leading retailer of relevant casual wear and accessories for men, women and children through its brands GIORDANO and GIORDANO - JUNIOR.
Giordano Fashions Middle East currently has 150 stores operating in the Middle East. Our stores are located in the United Arab Emirates, Oman, Qatar, Saudi Arabia, Kuwait, Bahrain, Jordan, Iran and Georgia.
Giordano Fashions Middle East looks after the entire distribution and marketing of GIORDANO products in the Middle East, North Africa, India, Pakistan and Iran.



Giordano Junior has introduced a range of stylish designs inspired by pop art, rock and hip hop. It is all bling bling with sparkling silver prints on white, pink, black and grey t-shirts, which can be easily coordinated with denim and skaters.
Embroidery, tiny buttons and lace edgings are the highlights of girl’s wear. The look is very urban yet casual, featuring revamped denim in new styles and colours, great looking glitzy trims and graphic t-shirts. The fabric is rich in colour with careful attention to detail and with street smart urban styling; they are easy-to-wear comfort clothing with very girly appeal.
The boy’s collection features yarn dyed striped T-shirts in colours like lawn green, deep purple and alpine blue. Inspired by the very latest urban trends, this collection is centered on blue and grey denim that can be matched with knitted garments in a variety of colours.
Both denim and khaki trousers come with lot of pockets and trimmings, decorated with patches, seams and back-stitching details, completing the very hip, trendy look.
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Taking inspiration from modern living, Giordano explores its new vibrant spring collection in two tangents: there is the all-time favourite casual wear and then there are the clean cut sophisticated blazers and jackets for a more dressed up casual look. Flexible and stylish, the new spring collection frees your spirit to explore new styles in black, white and grey; the dominant colours in store.
“Express yourself, tell your story or make a statement with the clothes you wear and that is what the new Giordano collection is all about. The use of black, grey and white renders a modern, urban look and we have spiced it up with contrasting elements like intricate detailing, subtle prints and stripes“ said Naomi Kasad, Giordano’s Buying Manager.
A blazer casually tossed over polo or round neck t-shirt is a popular look for the season. It can be easily combined with shorts, trousers or denim and is especially for guys who don’t want to buy a new wardrobe every season; a stylish blazer is a quick-fix way to overhaul your look without hours of shopping. Crinkled shirts in checks or plain colours are available in both men’s and women’s collection.
It hugs all your curves and gives you all the room you need to move, the burst of black, white and grey with the crinkled texture is the hottest fashion. There is no need to iron, ever! Other items for men include themed t-shirts, striped and draw string trousers. Ladies wear features unique double layered shrugs, blazers with pockets and draped tops, a must have fashion item.
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To explore our Latest Giordano Spring Collection, please visit our website www.giordano-me.com
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The Giordano gift voucher is like a gift certificate which can be redeemable at any of our stores.
Gift voucher are available in the denomination of 50 and 100 which can be purchased from any of our stores. Please contact our cashiers for further details.
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Following its entry into the India market in May 2006, Giordano has opened its latest store in Spencer Plaza mall in Chennai. Considered one of the busiest malls in the metropolitan city, the new store is already attracting a record number of shoppers.
Located in Phase II of the Mall, the store is around 318 sq.feet and is the second Giordano store to open in India. It follows Giordano’s latest store design with catchy interiors and stacks of neatly arranged clothes.
“We have received excellent feedback from customers on the store ambience and friendly service. Sales are doing good and before long we will be expanding our presence in the country, “ said Ishwar Chugani, Director, Giordano Fashions India Pvt Ltd.
Giordano plans to open 7 more stores in 2007 and another 3 in 2008.
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