Giordano Junior is a kid's casual wear brand aimed at children between 3 to 14 years. Launched in 1998, by the region's leading apparel brand, Giordano, the brand was founded under the same principles, Quality, Knowledge, Innovation, Service and Simplicity. The range is designed for children at play, with a sporty and fun attitude and offers parents an easy clothing solution for their children. Giordano Junior clothes are robust, colorful and easy to care for. With its own brand mascot, a friendly cow, Giordano Junior is designed around kids which is reflected even in the store.